Yeah, it used to get way more consistent traffic back in the day before the DD split, but we have always had spikes of activity and then idle time between, seasonal you could say.
I'm working on targeting some new search terms and so far it's going pretty well. Search google for "prerunner forums", we should be on the first page now and steadily increasing. A few weeks ago we weren't even in the first 20 pages. In the past I targeted desert related key terms but surprisingly, there isn't much traffic for that. We'll see how this new approach works out.